Rebuilt the entire marketing and lead qualification system for a 5-store Hyderabad furniture brand — cutting cost per lead by 75% and growing monthly leads from 500 to 3,000+.
Jolaali Living had five furniture and mattress stores across Hyderabad and was spending ₹2 lakh+ a month on ads in different sources — but the leads coming in were low quality, inconsistent, and going nowhere. The funnel was leaky at every stage: no proper conversion tracking, no lead qualification system, no customer engagement cycle, and no way to tell which campaign, which store, or which channel was driving actual footfall. They were generating 500–2,000 leads a month with no structure to convert them.
Stopped optimising the campaigns and fixed what was underneath them first. Implemented full conversion tracking across all five store locations via GTM, rebuilt the WhatsApp lead qualification flow in Wati so every lead was scored before reaching the sales team, and redesigned the website to give paid traffic somewhere worth landing. Once the foundation was solid, consolidated 49 fragmented campaigns down to 17 — which alone drove CPL from ₹67 to ₹16.58 without increasing budget.
Installed Google Tag Manager on the new website and configured 5 conversion events — WhatsApp button clicks, form submissions, phone clicks, Get Directions clicks, and 30-second engaged sessions — imported directly into Google Ads so every rupee was attributable.
Rebuilt and redesigned the Wati WhatsApp automation flow from a generic auto-responder into a structured lead qualification system — scoring intent, capturing store preference, and routing qualified leads to the right sales team before a human entered the conversation.
Consolidated Meta campaigns from 49 micro-campaigns (most never exiting the learning phase) down to 17 focused campaigns with minimum ₹8,000 per TOFU campaign — unlocking Meta's learning phase and driving 75% CPL improvement across the year.
Identified and launched the B2B Bulk Orders segment — a completely untapped channel that became the highest-performing campaign of the year at ₹5.19 CPL, generating 3,773 WhatsApp leads from ₹19,564 in spend.
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