Rebuilt a completely broken Google Ads account, implemented full conversion tracking, and built a multi-channel growth system that now generates 30+ qualified leads per year for a US-based IT services company.
TeamLogic IT had Google Ads running with a $2,000 monthly budget — and was generating zero leads. Campaign structure had no intent hierarchy, conversion tracking was broken, landing pages weren't built to convert, and there was no visibility into what was or wasn't working. Every dollar was going out with nothing coming back.
Rebuilt the entire marketing foundation before touching any live campaign — because optimising a broken setup only burns budget faster. Fixed tracking first so every decision after that was based on real data, then rebuilt the campaign architecture around high-intent local search, and added a second outbound pipeline to reduce dependence on a single channel.
Audited the full Google Ads account — keywords, match types, ad groups, negative lists, Quality Scores, and landing page alignment — and rebuilt campaign structure from scratch across Search, Performance Max, and Demand Gen.
Implemented complete conversion tracking via GTM and GA4 — phone call events, form submissions, and click-to-call on mobile — so every lead was attributable to the exact campaign and keyword that drove it.
Redesigned landing pages to lead with the client's problem instead of the company's history — single CTA above the fold, trust signals repositioned, and fully mobile-optimised for click-to-call.
Built a cold email outreach pipeline using ZoomInfo and Apollo — targeting IT decision-makers at SMBs in Renton and Kent — running parallel to paid search so the business wasn't dependent on a single channel.
Let's discuss how AI + strategy can grow your brand.